Endearing Cycle of Seasons
Empathy and Tenderness in Life
The Japanese climate, the custom and the culture will always be guided by the 24 divisions of the solar year and the standard days signifying the changing
of the seasons. Originally the beauty of Wabi (beauty in simplicity and tranquillity), Sabi (beauty in the detached and the dispassionate) and Iki (chic) have
their roots in us, the Japanese. One of the biggest factors seems to be the background of four clear seasons. In the Japanese sweets, for example, the beautiful
seasons are reproduced, which we don’t see in the western cakes. The design theme for us who have been living in Japan is the 24 divisions of the solar year
which describe the seasons in the old calendar and I came up with the thought that I should seek beauty through living and a daily life.
I have been creating a brand which runs in parallel with modern life, reproducing and making excellent use of the Japanese techniques which we can show
to the world with pride as well as the methods which are still being succeeded since ancient times such as describing the Haiku scene pictorially and unearthing
a design from the shape of traditional sweets.
The ph e believe that our brand itself shouldn’t be the one which creates
its image but it should be the producing process of the products themselves as a brand. To tell you the truth, most products from the hitohito have been created
at the welfare facility for the disabled. More helpful labour such as sewing guidance has been required in some cases than the one at the general factories.
Our brand wouldn’t work without any of these: -- design -> elaborated work from the craftsman -> the producing process at the community workshop and
the feedback from there. And although it is common sense, inferiority to the general products made in Japan is never allowed. We are aiming at a wage rise
for the disabled and the improvement of technical ability which can be used even at general companies. Everyone who is related to hitohito has been going
in the same direction.
KUMIKO NOMIZO 野溝 久美子
hitohito by シェノン に問い合わせるためのフォームを用意しました。